2012 saw the start of the brand launch, in 2014 came the arrival of the brand ambassador Jens Lehmann which was followed, in 2016, by the recognition for this marketing strategy: on 24. June, i&M Bauzentrum, the EUROBAUSTOFF specialist retailer brand, was presented the Plus X Award as Germany’s Best Retailer 2016 in the category “Specialist Building Centre” in the building of the First German Bundestag.